FRACTIONAL CMO FOR
The Fractional CMO leadership
for companies ready to grow.
Fractional CMO leadership, marketing strategy, and execution to help ambitious companies turn marketing into a growth engine.
Ready to unlock your next stage of growth? Let's get started.
FRACTIONAL CMO
Bring senior marketing leadership to your business without the overhead of a full-time CMO.
We help growing companies clarify their strategy, strengthen their marketing, and turn opportunities into measurable growth.
“You don’t need more marketing. You need marketing that drives the business forward.”
Marc Bitanga, Founder
CASE STUDIES
Instant Financial is a FinTech startup who needed to differentiate and distance themselves from their payday loan providers.
Solution
Created a brand strategy to reflect their mission of helping revolutionize how people get paid. Developed messaging and positioning to differentiate their offering in a highly competitive market.
Results
The company was able to acquire a number of national clients in the fast food franchise industry.
Product Positioning
Hootsuite, the leading social media management platform had established a unique brand. However customer acquisition was inconsistent and was costly.
Solution
Established an experiment-first approach to paid media, while expanding into a number of growth tactics such as SEO driven content marketing, webinars and events. Also produced the world's largest virtual conference with over 27,000 registrants.
Results
Improved paid media significantly, by acquiring 50% more customers through paid media while driving down CAC by -40%. SEO content marketing also helped drive down overall CAC.
Instant Financial
Instant Financial is a FinTech startup who needed to differentiate and distance themselves from their payday loan providers.
Solution
Created a brand strategy to reflect their mission of helping revolutionize how people get paid. Developed messaging and positioning to differentiate their offering in a highly competitive market.
Results
The company was able to acquire a number of national clients in the fast food franchise industry.
