I'm a marketing executive, positioning strategist, and growth marketer with more than 20 years helping SaaS, B2B, and DTC companies grow. I've built marketing organizations from the ground up, led teams of one to twenty-plus, and managed budgets from $100K to over $10 million, working with global brands like SAP, EA Sports, and Hootsuite, as well as startups hunting for product-market fit.

Today I help founders and marketing teams answer one question: "How can we make your product easier to understand and buy?" Because great marketing doesn't start with campaigns, it starts with clarity. When your positioning is clear, your messaging gets compelling, your sales process gets easier, and growth gets predictable.

My work runs from strategy into execution: go-to-market, positioning and messaging, demand generation, and multi-million dollar paid media across Google, Meta, and LinkedIn, paired with landing page CRO, A/B testing, and customer research. The best marketing teams don't just generate more traffic, they convert more of the traffic they already have.

When I'm not working with clients, I write a weekly newsletter called Squeeze the Funnel, a newsletter on positioning, strategy, and growth.