WE MAKE YOUR B2B SAAS PRODUCT EASY TO UNDERSTAND & SELL
Clear positioning
that gets you on their shortlist.
Is your positioning working against you?
QUICK ASSESSMENT
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More marketing doesn’t fix bad positioning.
It just increases customer acquisition costs.
What is Positioning?
Positioning is deliberately focusing on a specific customer and communicating the problem that you solve, and why your product is a better choice than the alternatives.
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Perception
The perception is that positioning is a creative project that only affects marketing. A branding or copywriting exercise. Logo, voice, and tagline that tells you what to put on the website.
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Reality
The reality is that positioning is a strategic decision that drives marketing and sales. A research exercise. Category, customer, and competition, that tells you what to communicate to attract customers.
Persuasive Positioning Project
4 week project where we conduct discovery and research, speak with your customers and involve key stakeholders along the way.
WHAT WE DO
Discovery
Customer Research
Competitor Research
Message Development
1 x Positioning Workshop
1 x Messaging Overview
Message Testing
Project Deliverables
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New Homepage Copy
Clearly communicate your compelling value.
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Detailed Buyer Persona
Fundamental for marketing & sales teams.
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Messaging Framework
What to communicate at each stage of the buyer’s journey..
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Updated Sales Deck
A deck that positions your product as the obvious choice.
What changes when you work with Persuasive?
Before
🆇 Each sales reps explains the product in a different way.
🆇 Homepage is re-written multiple times.
🆇 Sales calls are spent explaining the product.
🆇 You sound like everyone else in your space.
🆇 Attracted poor-fit customers that churn.
🆇 Deals slip to next quarter.
🆇 You win deals mainly on price.
After
☑️ Unified and consistent messaging across your teams.
☑️ A homepage that’s backed by positioning research.
☑️ Prospects understand the product before the call.
☑️ You’re seen as unique, compelling and differentiated.
☑️ Attracting best-fit customers.
☑️ Deals move because you’re a priority
☑️ You win deals because of value.
WHO WE WORK WITH
B2B SaaS Companies
We do our best work with clients who fit this profile.
✓ $2M+ in revenue
✓ Highly competitive category or developing a new category
✓ Sales-Led go to market
Book a Call
Book a call to discuss how we might be able to help your business.
WHO’S BEHIND PERSUASIVE?
About Marc Bitanga
I'm a marketing executive, positioning strategist, and growth marketer with more than 20 years of experience helping SaaS, B2B, and DTC companies accelerate growth.
Throughout my career, I've built and led marketing organizations from the ground up, managed teams ranging from one person to more than twenty, and overseen marketing budgets from $100,000 to over $10 million. I've worked with global brands like SAP, EA Sports, and Hootsuite, as well as ambitious startups looking to find product-market fit, sharpen their positioning, and build scalable customer acquisition engines.
Today, I help founders and marketing teams answer one of the most important questions in business: “How can we make your product easier to understand and sell?”
I believe that great marketing doesn't start with campaigns, it starts with clarity. When your positioning is clear, your messaging becomes compelling, your sales process becomes easier, and growth becomes more predictable.
My expertise extends beyond strategy into execution. I've planned and managed multi-million dollar paid media programs across Google, Meta, LinkedIn, and other digital channels, optimizing every stage of the customer acquisition funnel. I combine data-driven media buying with landing page conversion rate optimization (CRO), rigorous A/B testing, and customer research to improve campaign performance, increase conversion rates, and maximize return on marketing investment. I believe the best marketing organizations don't just generate more traffic—they convert more of the traffic they already have.
My work spans go-to-market strategy, positioning & messaging, demand generation, customer acquisition, paid media, conversion rate optimization, and marketing leadership. Whether I'm acting as a consultant, advising leadership teams, or speaking with founders, my goal is always the same: help companies stand out in crowded markets and build marketing systems that drive sustainable growth.
When I'm not working with clients, I write and speak about positioning, marketing strategy, and growth in my weekly newsletter, sharing practical insights that help leaders make better marketing decisions and build stronger businesses.