WE MAKE YOUR B2B SAAS PRODUCT EASY TO UNDERSTAND & SELL
Clear positioning
that gets you on their shortlist.
Is your positioning working against you?
QUICK ASSESSMENT
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More marketing doesn’t fix bad positioning.
It just increases customer acquisition costs.
What is Positioning?
Positioning is deliberately focusing on a specific customer and communicating the problem that you solve, and why your product is a better choice than the alternatives.
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Perception
The perception is that positioning is a creative project that only affects marketing. A branding or copywriting exercise. Logo, voice, and tagline that tells you what to put on the website.
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Reality
The reality is that positioning is a strategic decision that drives marketing and sales. A research exercise. Category, customer, and competition, that tells you what to communicate to attract customers.
Persuasive Positioning Project
4 week project where we conduct discovery and research, speak with your customers and involve key stakeholders along the way.
WHAT WE DO
Discovery
Customer Research
Competitor Research
Message Development
1 x Positioning Workshop
1 x Messaging Overview
Message Testing
Project Deliverables
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New Homepage Copy
Clearly communicate your compelling value.
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Detailed Buyer Persona
Fundamental for marketing & sales teams.
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Messaging Framework
What to communicate at each stage of the buyer’s journey..
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Updated Sales Deck
A deck that positions your product as the obvious choice.
What changes when you work with Persuasive?
Before
🆇 Each sales reps explains the product in a different way.
🆇 Homepage is re-written multiple times.
🆇 Sales calls are spent explaining the product.
🆇 You sound like everyone else in your space.
🆇 Attracted poor-fit customers that churn.
🆇 Deals slip to next quarter.
🆇 You win deals mainly on price.
After
☑️ Unified and consistent messaging across your teams.
☑️ A homepage that’s backed by positioning research.
☑️ Prospects understand the product before the call.
☑️ You’re seen as unique, compelling and differentiated.
☑️ Attracting best-fit customers.
☑️ Deals move because you’re a priority
☑️ You win deals because of value.
WHO WE WORK WITH
B2B SaaS Companies
We do our best work with clients who fit this profile.
✓ $2M+ in revenue
✓ Highly competitive category or developing a new category
✓ Sales-Led go to market
Book a Call
Book a call to discuss how we might be able to help your business.
WHO’S BEHIND PERSUASIVE?
About Marc Bitanga
Becoming a Positioning Consultant was a happy accident.
I've spent more than 20 years as a marketing executive, and consultant for dozens of B2B SaaS companies, including SAP, Hootsuite, Dialpad, AfterShip, and ScalePad. As a VP of Marketing, I ran eight-figure budgets, and CEOs trusted me to help grow revenue.
But I kept seeing the same problem, over and over. And I kept finding myself developing the positioning & messaging to unlock growth.
Across the many companies I worked with, the same pattern emerged over and over again. I discovered that for most of them, growth didn't plateau because of a missing marketing tactic. They stalled because of bad positioning.
Strong companies, great leadership, and better products only won when they had a solid positioning strategy.
Yet so many B2B SaaS companies continue to struggle. And there's a cost.
That's when I started calling it The "So What?" Tax.
The revenue companies lose when buyers fail to understand who your product is for, what problems it solves, and why it should matter to them. The ongoing, compounding cost of a weak positioning strategy.
That’s why I built Persuasive — a positioning consultancy for B2B SaaS. To help companies cut through the noise, stand out, and get buyers to that "Aha!" moment sooner.