MESSAGING + POSITIONING CONSULTANT FOR TECH COMPANIES WHO ARE TIRED OF BEING INVISIBLE

Your product is good.

Stop hiding it behind mediocre messaging.

Persuasive (adjective) - highly convincing and capable of influencing people to believe in an idea and take action.

Persuasive (adjective) - highly convincing and capable of influencing people to believe in an idea and take action.

  • Your elevator pitch is more like a TED Talk

  • Buyers don’t see your product as a priority

  • Your marketing isn’t working

  • Deals are taking too long to close

You might be here because…

DOES ANY OF THIS SOUND FAMILIAR?

Three things happen when you work with us.

Talking about your product becomes effortless.

Your elevator pitch no longer feels like a mouth full of Legos.

Buyers lean-in and act with urgency.

No more guessing what your product solves. You become a priority.

Shorter sales cycles. Better win rates.

Because buyers actually understand what they’re buying.

OUR NOT-SO-SECRET SAUCE

Our Method

No moodboards. No trust-falls. Just an invasive, slightly uncomfortable 8-week process where we keep asking questions until the jargon stops and the actual value emerges.

We interview your happiest customers and pour through hours of sales calls to learn about them, their pain and to shake out what problems you solve and why they chose you.

01 Customer Deep-Dive

We learn about your product. Then scour the internet to discover what people say about you and your competitors. The good, the bad, the nasty.

02 Harvesting Insights

We take pages and pages of data, insights & transcripts and form a positioning perspective.

03 The Distillation

04 The Messaging Framework

We package it all up into recommended messaging & positioning for your website, marketing, and sales.

Work With Us

WHO WE WORK WITH

The Brave.

✅ Tech companies with product-market fit.

✅ Spends at least $1M on marketing.

✅ In a highly competitive category or developing a new category.

WHO WE AVOID

The Safe.

❌ Makes decisions by committee.

❌ Insists on using buzzwords and jargon like “purpose-built”.

❌ Just wants us to make their tagline sound better.

Got questions?
We’ve got answers.

  • Here are a few signs that your messaging & positioning is holding back your growth:

    • Marketing isn’t attracting the right buyers

    • Deals take too long to close

    • Lost deals because you’re not a priority

    • Customer churn

  • If this was a simple copywriting project. AI might be a fit.

    But this isn’t a copywriting exercise. It’s a strategic research initiative that deep dives into your customers, competitors, product and extracting the insights that lead to your unique positioning in the market.

  • Typically 8 weeks. For larger enterprise clients, up to 12 weeks.

    • We conduct stakeholder and customer interviews.

    • Thorough market and competitor research.

    • Dive into why your product is unique.

    • Pull it all together into a messaging & positioning framework.

  • We’re a steal compared to how much money you’re probably losing to bad positioning.

    Our fees pay for itself after an extra closed deal or three.

  • We don’t believe in complex pricing or long-term retainers. The complexity of the engagement scales based on revenue.

    Pricing

    $25K: Under $2M Revenue

    $50K: $2M to $25M Revenue

    $80K: Over $25M Revenue

  • Developing sharp messaging & positioning was never an academic exercise, it was survival.

    We have been in your shoes. As a founder and as a VP of Marketing.

    We’ve felt the pain of what luke-warm messaging or lack of positioning can do to a company.

    And we’ve spent nearly two decades getting pretty damn good at it.

Contact Us