that gets you on their shortlist.
Clear positioning
B2B SAAS PRODUCT POSITIONING
Is your positioning working against you?
QUICK ASSESSMENT
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More marketing doesn’t fix bad positioning.
It just increases customer acquisition costs.
What changes when you work with Persuasive?
Before
🆇 Each sales reps explains the product in a different way.
🆇 Homepage is re-written multiple times.
🆇 Sales calls are spent explaining the product.
🆇 You sound like everyone else in your space.
🆇 Attracted poor-fit customers that churn.
🆇 Deals slip to next quarter.
🆇 You win deals mainly on price.
After
☑️ Unified and consistent messaging across your teams.
☑️ A homepage that’s backed by positioning research.
☑️ Prospects understand the product before the call.
☑️ You’re seen as unique, compelling and differentiated.
☑️ Attracting best-fit customers.
☑️ Deals move because you’re a priority
☑️ You win deals because of value.
WHO WE WORK WITH
B2B SaaS Companies
We do our best work with clients who fit this profile.
Established product-market fit
$1M+ Revenue
Highly competitive category
Sales-led go-to-market
SERVICE
Product Positioning
We dig into how your buyers think and sharpen your positioning until the right customer reads one line, gets why you beat their current option, and puts you on the shortlist.
Our Process
✔️ Discovery
✔️ In-depth customer interviews
✔️ Competitor analysis
✔️ Positioning workshop
✔️ Messaging development
✔️ Messaging alignment
✔️ Post-launch performance analysis
You Get
✔️ Updated homepage copy
✔️ Detailed buyer persona
✔️ Messaging framework
✔️ Updated sales deck
Starting at $10,000
Frequently Asked Questions
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No one can guarantee results. However brands we’ve worked with have reported an overall improvement in performance across marketing and sales.
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Flat-Fee Project Pricing - We do not work on retainer. We know the project scope, and work required. And you can rest easy knowing costs won’t increase.
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During our project we work with you to assemble a positioning team. The group of stakeholders that will have input during the process.
This typically includes the following people:
CEO / Founder
Head of Sales
Head of Marketing
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Yes - We can work in partnership with your product marketing team.
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+20 years in B2B SaaS marketing
Accountable for the performance of $10M in annual paid media
Worked with over two dozen B2B SaaS brands.
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We work with a limited number of clients. Book a call to discuss potential timelines.
Book a Call
Book a call to discuss how we might be able to help your business.