Positioning feels boring. Abstract. Unnecessary.

Until it isn't. Until your messaging sounds like everyone else's. Until your paid media ROAS gets worse. Until buyers hear your sales pitch and nod politely while thinking “Okay, but why should I care?”.

That’s what Marc discovered when he was brought in to grow revenue. Across almost every brand he worked with, they had one thing that was holding them back.

Marc spent 20 years in marketing leadership for brands like SAP, Hootsuite, Aftership, Instant Financial, Vidyard and many more. He’s led marketing across B2B SaaS, from SMB, mid-market to enterprise, scaling teams, moving millions in paid media, watching companies execute flawlessly and still hit a growth ceiling.

He discovered the universal lynchpin that was either stalling or unlocking growth. It wasn’t a growth hack or going viral on social. Or finding a mysterious marketing channel only they knew about.

The tech companies who actually won?

It was how they talked about their product.

They talked different. They knew exactly who they were for, why it mattered, and said it in a way that made people stop scrolling.

That's positioning. And most people get it completely wrong.

Marc built Persuasive for founders who are tired of losing deals they should have won. The founders who know their marketing message is broken but don't know how to fix it. The ones ready to to make bold moves.

If that's you, B2B tech, in a competitive space, where millions (if not billions) of dollars are on the line…let's talk.